Missouri's Youth/Adult Alliance Newsletter
"Providing Leadership and Resources for the Prevention of Alcohol Use by Children and Youth"	February 2004

In this issue... New CAMY Report about Radio Ads Kansas is Fighting to Raise Alcohol Taxes Too!! ONDCP Launches a New Campaign Alcohol Awaress-2004 SUBURBAN AND URBAN TEEN PROBLEMS FOUND TO BE EQUIVALENT CSPI OBJECTS TO NEW ADVERTISING CAMPAIGN Legislative updates and MYAA Information New CAMY Report about Radio Ads 1/4 of all ads that aired on the radio last summer would not have met the guidelines for radio alcohol advertising. CAMY has just released a study that includes information about alcohol ads on the radio. Youth spend more time listening to the radio then any other activity, including using the internet. Radio stations have more narrowed demographics so a certain crowd can be directly targeted. This is why we should all be concerned! To read the press release and get more information, click below. Read the Full Report

Greetings! Hope everyone survived the winter storms that hit Missouri! Hopefully the worst of the winter weather is over. The Legislative Session is is full swing. Senate Bill SCR 36 was heard in committe on February 19th. Gerrit and Alicia testified on behalf of MYAA. The bill has a lot of committee support. Hopefully MYAA will be asked to participate in this committee when formed. Click here to read the bill. Kansas is Fighting to Raise Alcohol Taxes Too!!    Kansas Alcohol Tax Hike Clears Committee 2/9/2004 The Kansas Senate Federal and State Affairs Committee approved a bill that would significantly raise the state's alcohol tax, the Associated Press reported Feb. 3. The proposed increase in the gallonage tax is expected to raise about $11 million a year. The legislation would also permit Sunday liquor sales and allow municipalities to pass liquor ordinances that are stricter than the state's laws. The bill moves on to the full Senate. ONDCP Launches a New Campaign    (Washington)-The Office of National Drug Control Policy (ONDCP) announced a new campaign that harnesses the power of peers and parents to stop youth drug use. The "Early Intervention" initiative features a new ad campaign that debuted during the Super Bowl and will also include new print, radio, and online content. Full Story... Alcohol Awaress-2004    UNDERAGE DRINKING TO BE FOCAL POINT FOR ALCOHOL AWARENESS MONTH 2004 This April, the National Council on Alcoholism and Drug Dependence, now in its 60th year, will sponsor a month-long campaign to raise public awareness about underage drinking and other alcohol-related problems. Full Story SUBURBAN AND URBAN TEEN PROBLEMS FOUND TO BE EQUIVALENT    An Education Working Paper from the Manhattan Institute concludes that suburban high school students are just as likely as urban youths to drink and use drugs. Their sexual behavior and delinquency rates are also equivalent according to the report, entitled "Sex, Drugs, and Delinquency in Urban and Suburban Public Schools." According to the authors, the results prove that the perception that suburban environments are safer, more orderly, and more wholesome is unfounded. The study is based on 1995-2002 data from the National Longitudinal Study of Adolescent Health. Results for alcohol-related behavior actually showed more activity for suburban students. According to the report, "suburban students were slightly more active drinkers than urban students on the broad alcohol indicators: about two thirds of suburban students have drunk, compared to just over six out of ten urban students, and just over half of suburban students drink without adult family members present, compared to just under half of urban students." See the full report CSPI OBJECTS TO NEW ADVERTISING CAMPAIGN    In a press release issued yesterday, the Center for Science in the Public Interest (CSPI) criticizes a new advertising campaign by Allied Domecq Spirits' Malibu Rum for featuring Shaggy, a popular musician with teens. CSPI sent letters to the DISCUS Code Review Board and the Federal Trade Commission, stating that the partnership with Shaggy violates DISCUS voluntary advertising standards by appealing to underage youth and events where youth make up a substantial part of the audience. The complete press release Legislative updates and MYAA Information    If you would like to receive updates or information about MYAA, please e-mail Alicia Ozenberger or phone her at 573.234.1877

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