ACT Missouri
Missouri's Youth/Adult Alliance Newsletter
   June 2003  

In this issue...

2003 Legislative Session Wrap Up

Magazines Shower Teens With Alcohol Ads

American Beverage Institute Attacks RWJF

12 Mirrors 21 Billboards are popping up around MO!

Tell MYAA What You Are Doing



2003 Legislative Session Wrap Up

The 2003 Legislative Session is over (sort of). This sure has been an up and down year for alcohol policy. The good news is that statewide Beer Keg Tracking has passed and will become law in July 2004. Thanks to Representative Cathy Jolly it was added as an amendment to the Senate bill when it was referred to the House. (SB298) As for some of the other alcohol policy bills MYAA was tracking, here is a quick update:

HB 167 Increasing penalties for third offense of providing alcohol to a minor. A public hearing was held in committee but was not called for a vote.

HB 336 Minors in Possession by Consumption This bill was referred to a committee but was not called for a public hearing.

HB 357 Fund to Reduce Alcohol Problems (The alcohol fees bill.) The bill was referred to committee but was not called for a public hearing.

See the entire text for SB 298...

   Greetings!

Happy Summer! MYAA is gearing up for the rest of the year and has some new things brewing for next year. In this newsletter we have inlcuded a legislative update and some great articles from different sources.

Alicia Ozenberger, MYAA's Youth Developement Specialist, is creating an electronic newsletter specifically for teens in Missouri. It will be out by the end of June. If you know of teens that would like to be added to the distribution list, please let her know by e-mail, aozenberger@moact.org, or by phone, 573.635.6669 ext. 18.

  • Magazines Shower Teens With Alcohol Ads
  •    Magazines that boast more teen readers are more likely to run ads for beer and liquor that their young patrons aren't old enough to drink, a new study has found. While it might not be surprising that teens are attracted to publications with sports and music titles that appeal to young adults, the study found that as youth readership rises, so, too, does the number of alcohol ads. "We expect that some teens will be exposed [to alcohol ads], but for whatever reason, there just seems to be an inordinate number of teens that are being exposed," said study co-author Dr. Paul Chung, a pediatrician at the University of California, Los Angeles' David Geffen School of Medicine.

    Read the full article...

  • American Beverage Institute Attacks RWJF
  •    On May 12, 2003, The Washington Times published an opinion article by Richard Berman, executive director of the Center for Consumer Freedom, in which he denounced the Robert Wood Johnson Foundation (RWJF) and the alcohol-prevention projects that it funds. Berman accused RWJF of promoting anti-alcohol movements and claimed that most, if not all, projects and studies that support views critical of the alcoholic- beverage industry have been funded by RWJF. The Center for Consumer Freedom, working with the American Beverage Institute (ABI), also recently released a detailed report that "analyzes" the contributions that RWJF has made to projects it considers "neo-prohibitionist." The list of anti-alcohol groups includes such organizations as the American Medical Association's A Matter of Degree project, CSPI's campaigns, and even government organizations such as the Office of Juvenile Justice and Delinquency Prevention. According to the report, RWJF "seeks to marginalize drinking by driving it underground" and funds projects that are "carefully crafted as part of an overall campaign" to "bolster its efforts to reduce per capita consumption." In the past, ABI and the Center for Consumer Freedom have also attacked Mothers Against Drunk Driving for its adoption of policies aimed at reducing excessive and underage drinking. Richard Berman's American Beverage Institute and the Center for Consumer Freedom are front organizations for the chain restaurant and alcoholic-beverage industries, which obviously feel threatened by efforts to curb underage drinking, drunk driving, underage sales, and the excessive and unnecessary use of alcohol.

    Washington Post article attacking RWJF...

  • 12 Mirrors 21 Billboards are popping up around MO!
  •    MYAA wants you to be on the look out for the 12 mirrors 21 billboards here in Missouri. Presently they are in the following areas: I-70 in Callaway County, Hwy 54 in Cole County, and I-44 in Greene County. In the coming months, more billboards will be posted. We will keep you informed of the progress.

    MYAA and the Missouri Division of Highway Safety have PSA's playing on radio stations across Missouri. Be sure to tune in to your local MissouriNet stations. For a listing of local radio stations playing the PSA's click on the link below.

    Radio Stations

  • Tell MYAA What You Are Doing
  •    MYAA wants to hear from you! Please share with us your community stories. These do not have to be ordinances that have been passed. What else have you done in your community that has worked. Share your ideas and sucesses with the MYAA network.

    To share you story, e-mail it to aozenberger@moact.org.


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